New Orleans Baptist Theological Seminary | Institutional Branding

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NOBTS is one of six Southern Baptist seminaries and home to over 3,800 students in New Orleans and extension sites across the Southeast. 5° and the administration of NOBTS undertook a process to re-envision the Seminary's visible brand. The objective was to bring greater focus and relevance to how NOBTS communicates the work God is doing through NOBTS. The process yielded the following set of new communication components:

  • Institutional brand development

  • Tagline, logo and visual identity system

  • Website

  • Photo and video shoot

  • Recruitment materials and advertising elements

  • Seminary magazine redesign