UMHB MyWay | Program Branding and Recruiting

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MyWay is the University of Mary Hardin-Baylor’s competency-based education (CBE) program that provides an accessible, flexible, and affordable degree program for adult learners. Following several successful undergraduate admissions campaigns together, the UMHB team and 5° collaborated on the MyWay branding and marketing elements. The creative deliverables included:

  • Program brand development

  • Logo and tagline

  • Responsive website & CMS implementation

  • Recruitment materials and advertising elements