MidAmerica Nazarene University
undergraduate admissions campaign
MidAmerica Nazarene University is one of eight regional colleges of the Church of the Nazarene in the U.S. The University's marketing team had built a solid brand platform and website internally, but faced the demands of producing a new enrollment marketing campaign in a short amount of time. MNU chose 5° as its partner to develop a series of printed materials for Admissions to help tell the University's unique, pioneering story.
Once 5° completed the core pieces, the University was able to use the visual platform and create secondary pieces as needed. To date, the campaign has had a great response, both internally and externally, in helping communicate the assets and identity of MNU.
“Our team has worked with 5° on several marketing projects. They have truly become an extension of our team. From recruitment publications to web design and programming support, the 5° team has worked with us and helped craft solutions that have resonated strongly with our prospective students, our faculty and our staff. Even better – they took the time to understand the scale of what our team could support long-term, crafting strategies that are sustainable. One of the things I value most about our relationship with 5° is that they don’t try to reinvent our brand and scrap everything we’ve done in the past. Instead, they invest significant time in getting to know our campus and our students to help create enrollment campaigns based on who we truly are. That’s extremely hard to find in the marketplace!” — Amy Curtis | Web Communications Manager