Brand Enterprise Piece & ACADEMIC PROGRAM BOOKS
After collaborating on a successful enrollment marketing campaign, LeTourneau University and 5° formed a new partnership to develop a flagship brand enterprise piece for the University. The 54-page book positions the University as the flagship Christian polytechnic institution in the United States, while also emphasizing the many other academic, spiritual, campus, and student life assets offered at LeTourneau. This piece led to the development of six academic books that follow a similar size and format. The combined pieces allow the LeTourneau family to take great pride in communicating the value and excellence of the LeTourneau experience across its various constituencies.
“I’ve worked with the team of 5° at multiple institutions. Projects we’ve collaborated on range from a comprehensive branding initiative to targeted recruitment campaigns. In each project they’ve exceeded institutional expectations. Most recently, LeTourneau needed a cohesive recruitment campaign to communicate its position as a national leader among Christian universities in STEM, while also marketing the strengths of Business, Education, and liberal arts programs. 5° Branding nailed it!” — Terry Dale Cruse, Ph.D. | Former VP Enrollment, LeTourneau University