UNDERGRADUATE ADMISSIONS Variable Data Campaign
Georgetown College is a Christian, liberal arts college in the beautiful bluegrass region of central Kentucky. Georgetown and 5° collaborated on a recent enrollment marketing effort using a combination of direct mail postcards and letters with variable data printing. The first card was based on the student's academic interest and utilized 15 different program-specific card designs. The second card highlighted the financial aid opportunities available at the College. The College utilized texting and landing pages on its website to facilitate an easy response mechanism for interested students.