Charleston Southern University
Institutional Website / Admissions Branding
Founded in 1964, Charleston Southern is a Christian liberal arts university and is South Carolina's largest accredited, independent university. Affiliated with the South Carolina Baptist Convention, the university's vision is to be a Christian university nationally recognized for integrating faith in learning, leading and serving.
CSU collaborated with 5° Branding to create the new visual design and messaging for recruitment marketing collateral for undergraduate, graduate and online programs, as well as a full redesign and structuring of the University’s website. The process began with multiple site visits by the 5° team to lead a branding workshop, establish campaign messaging, and more. The creative development process included establishing the visual design and styles for the various printed pieces and website, in addition to the copy development and photography. For the website, 5° partnered with CampusPress on the WordPress programming, implementation, and training.