Carson-Newman University
Undergraduate Admissions Campaign

Back to Work

A well-known leader in Christian higher education, Carson-Newman University chose to work with 5° Branding for a new enrollment marketing campaign. The campaign built on the University’s theme of “You Gotta See This Place” and created a suite of printed and digital elements to creatively communicate with prospective students. The project began with a site visit and admissions communications audit by the 5° team, followed by the visual concept development, copywriting, and the creation of the various pieces below. The University Relations team at C-N is equipped and empowered with the new branding assets to create additional pieces as needed.

“I’ve had the privilege of working with 5° Branding at two different institutions with a pretty extensive gap of time between both campaigns. One thing I really appreciate is how they didn’t try to roll out the same cookie cutter design at separate institutions. I think that’s made possible because they really embrace the partnership and collaboration it takes to represent each client. They are fun, funny and care about the people that make up our team. That’s just a great recipe for success."
— Aaron Porter, Assistant Vice President of Enrollment Management

Viewbook Covers

Viewbook Covers

Acceptance Packet — custom envelope, acceptance letter, poster, sticker pack

Acceptance Packet — custom envelope, acceptance letter, poster, sticker pack

Viewbook Spread

Viewbook Spread

Viewbook Spread

Viewbook Spread

Viewbook Spread

Viewbook Spread

Viewbook Spread

Viewbook Spread

Die-cut Piece

Die-cut Piece

Instragram Ads

Instragram Ads