We are a branding and digital communications firm focused on higher ed.
We are designers, strategists, builders, thinkers, dreamers, writers, and doers. We help our friends in higher ed with institutional branding and communications at every stage of a constituent’s experience—from enrollment services to alumni relations and development.
Your brand is simply the stories you tell and the stories that get told about you. It is more than your identity or a promise—it is an intangible, emotional relationship developed over time. 5° is committed to helping you put your brand in the right place at the right time with the right message that connects with the right people in the right ways.
Research & Discovery
Campus visit: focus groups of faculty/staff, students, alumni
Tagline / Message matrix
VIS: Visual Identity System
Brand Identity Guide
We don’t build cool websites. We develop digital ways to solve our partners’ problems. And if your website is a problem, it’s one worth solving. It’s no secret that your website is the gateway to students as they learn about your school. Its design has to meet their expectations. And if you want them to take you seriously, your content should not only be accessible, it must to be relevant and real. According to a recent study, 50% of high school seniors judge a college by its online cover, equating the quality of a school’s website with the quality of a school’s educational offerings. Is that good news or bad news?
Strategy (CMS, IA, Content, Governance, SEO, ADA Compliance)
Template ID & Wireframing
Mobile / Responsive Strategy & Build
Training & Support
“Bring in next year’s class. Oh, and this year we’re expecting a 20% increase in new students.” Opportunity or challenge? Well, the truth is it’s both. The pressure for the Office of Admissions to deliver next year’s class can be overwhelming. 5° has helped multiple schools reach record enrollments. We do this by providing strategies and creative solutions that are effective and sustainable.
Communication flow review and strategy
Print mail sequence: search, viewbook, affordability, transfer, international, direct mail/email
Travel branding: overview piece, die-cut, table displays
Academic program sheets
Campus visit tools
Digital Strategy and Creative