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5° Branding Blog
Words Matter in Higher Ed Marketing
Presenting a polished, professional image is essential if you want your institution to stand out—or even stand up—in today’s crowded media. Most college marketing professionals, then, wouldn’t shortcut graphic design for a website or a printed promotional piece. But what about the substance under the visible brand?
Does Your Brand Need a 180?
Does your institution's brand need a 180° shift?
Probably not. When evaluating your marketing approach, it’s tempting to think about doing something entirely new. Different. Out-of-the box. Powerful. And yes, likely expensive.
Will Your Admissions Materials Stand Out in a Crowded Mailbox/Inbox?
How could two universities—one in Buffalo, New York, and the other in Sydney, Australia—come up with marketing campaigns that look almost interchangeable? That’s the question presented in a recent article, “Your Future Starts Here. Or Here. Or Here” in Inside Higher Ed.
Budget-Minded Basics for Your Next Admissions Campaign
An effective marketing campaign does not have to be complicated. Here are some simple tips to keep you on track
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