Connecting with prospective college students today requires the strategic and successful use of social media. There are a couple of things you can’t lose sight of, though, when using these platforms to reach today’s students. To be effective, your plan has to fit the way they actually use social media. To sum it up, the experiences should be 1) interactive and 2) personalized.Read More
Prospective college students are eager to experience your campus as up-close as possible before they visit in person. With today’s technology and widespread use of video, you can deliver remote engagement like never before.Read More
Yes, they’re reading your direct mail and your email messages. And if that gets their interest, what’s the next step for a prospective student? Far-and-away, your website.Read More
We know that Gen Z students are headed to college in dramatic numbers. And we know that traditional recruiting has to take on new dynamics. So what are the best ways to connect in their hyper-connected world? New in-depth reports from Ruffalo Noel Levitz offer a wealth of data. We’ve summarized some of the high points for you, along with our own insights.Read More
You already know that high school students and their parents are using college and university websites as an opportunity to form one of their earliest opinions about an institution. They’ll even remove a college or university from their list based on a poor website experience.Read More
The 70-million-and-growing Generation Z. They’ve been dubbed “world-changers,” and now they’re transforming the landscape of the college experience.
They’re tech natives. There’s no such thing as “normal.” They want to do something meaningful. And they’re mindful of the value of a dollar. So what does this mean for your university? Is your campus the kind of place they want to be?Read More