Meet 5°


We believe a brand has power. Power to move people and change lives for good. A great brand is authentic, with a strong sense of person, place, and purpose. We work with great educational brands to help identify their authenticity, differentiate their offering, and communicate their edge to the audiences who need to hear it most.

We distinguish ourselves in three ways.

One, focus. We know private higher education. We are the products of independent higher education and believe strongly in its necessity as a force for good in our culture. 

Two, client list. We have had the privilege to work with many independent schools throughout the years. We know the unique challenges and opportunities facing private or faith-based institutions today. We desire to both maintain and strengthen this list of partner schools. 

Three, trust. As a result of former and current relationships, clients continue to turn to 5° to provide the strategy, creative, and deliverables they’ve come to trust.

Meet the leadership team.

Lee Insko, Client Experience, Partner

Lee is known around here as the “client’s best friend,” an honor he’s earned through years of actively listening, seeing needs, plugging holes, and generally putting people at ease. He also possesses a knack for seeing the 30,000 foot view of a challenge without missing the details, a talent which just comes naturally for Lee.

Lee has over 22 years experience working within higher ed communications serving as VP of Sales at DC for twelve years and Director of Marketing at Samford University for several years. This experience combined with relentless research and a desire to learn have served his clients well; University of Mary Hardin-Baylor, Georgetown College, MidAmerica Nazarene University, Judson University and countless others have reaped the benefit of his expertise.

We're also pretty sure that Lee has found a way to clone himself. It's not possible for one person to do as much as he does each day: faithful leader at 5°, father of three (grandfather of one), husband (of one), avid blog reader, social networking aficionado, daily Bruce Springsteen listener, UK fan, and always there any time you need him. He's got to be delegating some of that stuff to Lee 2.0.


Mike Robinson, Creative Director, Partner

Since 1996, Mike has been doing top-notch creative for clients around the globe. A Samford grad, he combines a unique understanding of the Christian higher ed marketspace with a desire to get to a client's essence in order to create communication solutions that are personal and effective. As our cultural pulse keeper, he has a keen awareness of the critical issues affecting educational and faith-based organizations. 

Clients that have benefited from Mike's ability to understand and bring to the surface their distinctives include Carson-Newman University, Columbia Seminary, Campbellsville University, LeTourneau University, Messiah College, Gateway Seminary, Point University, and literally hundreds more. Besides client work, he makes sure the 5° team stays synced up with our own mission and values.

Mike has many passions. Fly fishing, fly tying, painting (mostly fly fishing scenes), taking his kids fly fishing... you get the picture. He is a soccer fanatic and has more jerseys in his closet than most people have socks in their sock drawers. He's a passionate gardener, outdoorsman, and an avid Wendell Berry reader. Food might be the biggest rival for his attention if not his affection. Seriously, try getting anything out of him during a lunch meeting while food is on the table—good luck.


Kim Campbell, Brand Strategist, Project Manager


Kim has worked in the marketing and higher ed fields for more than a decade. She has a unique understanding of the challenges that higher ed marketing and communications teams face on a regular basis. Kim also has experience developing marketing strategies for traditional students and non-traditional adult learners. Some of the clients of 5° who have benefited from her expertise are Charleston Southern University, Bethany Theological Seminary, and University of Pikeville.

With an extensive background in brand development, marketing strategy, and project management, Kim has contributed to projects for a variety of institutions. She can navigate between the big picture phases of a project and the “in-the-weeds” elements that can sometimes be make or break. Kim oversees the day-to-day operations that take many 5° projects from initial discovery to reality


UMHB certainly values our partnership with 5° Branding. We have had the opportunity to team up with 5° for several enrollment campaigns and each time the product seems to be better because they take the time to get to know your campus. A lot of UMHB’s success can be attributed to the wonderful partnership we have with 5° .
— Brent R. Burks, Ed.D. | Director of Admissions & Recruiting, University of Mary Hardin-Baylor
I have worked with 5° Branding for many years on a multitude of projects and have endorsed them to colleagues on countless occasions. They are on target and reliable and I couldn’t imagine working with a better group. Their work will absolutely get the attention of your prospects and I recommend them strongly.
— Thomas M. Huebner, Jr., Ph.D. | President, Meridian Community College
I had the pleasure of working with 5° Branding on a comprehensive redesign project for the institution I served a few years ago. They were creative, thorough, and professional. Their input was frank, their approach was sensitive, and their final product reflected our desire for change. I look forward to working with them in the future!
— Dr. Tom Jones | Former President, Williams Baptist College
I’ve worked with the team of 5° at multiple institutions. Projects we’ve collaborated on range from a comprehensive branding initiative to targeted recruitment campaigns. In each project they’ve exceeded institutional expectations. Most recently, LeTourneau needed a cohesive recruitment campaign to communicate its position as a national leader among Christian universities in STEM, while also marketing the strengths of Business, Education, and liberal arts programs. 5° Branding nailed it!
— Terry Dale Cruse, Ph.D. | Former VP Enrollment, LeTourneau University
These guys are the real deal! Over the years they have consistently exceeded expectations on scores of projects. When we need creative, they’re the first call we make. And theirs is the firm we recommend every time we’re asked.
— Michael Nichols | Senior Associate, GiANT Worldwide
5° Branding has been indispensable assets to our team here at Midwestern. From start to finish they under promised and over delivered, positioning us for long-term success.
— Charles Smith | VP for Institutional Relations, Midwestern Baptist Theological Seminary
These guys do great work! I really appreciate the extra effort they take to not only understand the project, but to truly understand us as an institution and our target audience. We recently worked with them on a website redesign. The creative direction that they brought to the table was a tremendous asset to the overall project. Unlike other vendors that I have worked with, they were truly invested in the project and wanted to see us succeed.
— Kris Hardy | Dir of Web Comm, Messiah College
Our team has worked with 5° on several marketing projects. They have truly become an extension of our team. From recruitment publications to web design and programming support, the 5° team has worked with us and helped craft solutions that have resonated strongly with our prospective students, our faculty and our staff. Even better – they took the time to understand the scale of what our team could support long-term, crafting strategies that are sustainable. One of the things I value most about our relationship with 5° is that they don’t try to reinvent our brand and scrap everything we’ve done in the past. Instead, they invest significant time in getting to know our campus and our students to help create enrollment campaigns based on who we truly are. That’s extremely hard to find in the marketplace!
— Amy Curtis | Web Communications Manager, MidAmerica Nazarene University
It was a real pleasure working with 5° Branding as they helped us rebrand our seminary,including introduction of a new name and a new location 400 miles to the South. 5° was able to reflect the heartbeat of our school onto the printed page and our online presence. We truly appreciated their professionalism and their skill in leading us through the process.
— Kathie Chute | Director of Communications, Gateway Seminary
We consider 5° Branding to be invaluable members of our media team. The working relationship we enjoy with their team is made possible by their incredible creativity, polished finished products, and an unfailing willingness to go the extra mile. We cannot recommend them enough!
— Lisa Waldrop | Assistant Director of Media and Communication, Shelton State Community College
5° has been amazing to work to with. They took their time to learn about our college and came up with amazing marketing materials that truly reflected the feel of our campus. It felt like a huge job, but they guided us through the process step-by-step, making it easy to execute. I love working with them!
— Jessica Haefke | Senior Associate Director of Enrollment Management and Communications, Westminster College
5° Branding understands higher education marketing. They’re the experts all of us hope to find. It has been a pleasure to work with 5° over the past decade. They are honest, trustworthy, frugal, creative, thorough and fun to collaborate with. And, we are treated as if we are their only client, which is an art in itself.  Highly recommended!
— Ed Goble | Creative Director, Campbellsville University
I enjoyed working closely with 5° on a redesign project for our adult and traditional admissions materials. They took the time to get to know our institution and the similarities and differences between the various program formats we offer. They offered creative approaches that led to amazing finished products! People still ask us all of the time who designed our materials, and we are quick to point them to the folks at 5°!
— Dr. Stacy Bartlett | VP Enrollment Management, Point University
Our team worked with 5 Degrees Branding on two major website redesigns and they exceeded all of our expectations. They took the time to learn who we were, and used their creative abilities to tell our story and communicate our values. They brought a collaborative spirit, creative insight, and tested experience. It was truly a joy to work with them, and we continue to reap the benefits of their efforts.
— Amy Whitfield, Director of Marketing and Communications, Southeastern Baptist Theological Seminary
Partnering with the 5° team on projects has always been a privilege for me. They spent time learning who we are and what our goals were for the projects. Then, most importantly, they executed the projects to exceed our expectations. They feel like invested partners for our university and our success.
— Cody Thomas | Director of Marketing, Southern Wesleyan University