We believe a brand has power. Power to move people and change lives for good. A great brand is authentic, with a strong sense of person, place, and purpose. We work with great educational brands to help identify their authenticity, differentiate their offering, and communicate their edge to the audiences who need to hear it most.
We distinguish ourselves in three ways.
One, focus. We know private higher education. We are the products of independent higher education and believe strongly in its necessity as a force for good in our culture.
Two, client list. We have had the privilege to work with many independent schools throughout the years. We know the unique challenges and opportunities facing private or faith-based institutions today. We desire to both maintain and strengthen this list of partner schools.
Three, trust. As a result of former and current relationships, clients continue to turn to 5° to provide the strategy, creative, and deliverables they’ve come to trust.
Meet the leadership team.
Lee Insko, Client Experience, Partner
Lee is known around here as the “client’s best friend,” an honor he’s earned through years of actively listening, seeing needs, plugging holes, and generally putting people at ease. He also possesses a knack for seeing the 30,000 foot view of a challenge without missing the details, a talent which just comes naturally for Lee.
Lee has over 22 years experience working within higher ed communications serving as VP of Sales at DC for twelve years and Director of Marketing at Samford University for several years. This experience combined with relentless research and a desire to learn have served his clients well; University of Mary Hardin-Baylor, Georgetown College, MidAmerica Nazarene University, Judson University and countless others have reaped the benefit of his expertise.
We're also pretty sure that Lee has found a way to clone himself. It's not possible for one person to do as much as he does each day: faithful leader at 5°, father of three (grandfather of one), husband (of one), avid blog reader, social networking aficionado, daily Bruce Springsteen listener, UK fan, and always there any time you need him. He's got to be delegating some of that stuff to Lee 2.0.
Mike Robinson, Creative Director, Partner
Since 1996, Mike has been doing top-notch creative for clients around the globe. A Samford grad, he combines a unique understanding of the Christian higher ed marketspace with a desire to get to a client's essence in order to create communication solutions that are personal and effective. As our cultural pulse keeper, he has a keen awareness of the critical issues affecting educational and faith-based organizations.
Clients that have benefited from Mike's ability to understand and bring to the surface their distinctives include Carson-Newman University, Columbia Seminary, Campbellsville University, LeTourneau University, Messiah College, Gateway Seminary, Point University, and literally hundreds more. Besides client work, he makes sure the 5° team stays synced up with our own mission and values.
Mike has many passions. Fly fishing, fly tying, painting (mostly fly fishing scenes), taking his kids fly fishing... you get the picture. He is a soccer fanatic and has more jerseys in his closet than most people have socks in their sock drawers. He's a passionate gardener, outdoorsman, and an avid Wendell Berry reader. Food might be the biggest rival for his attention if not his affection. Seriously, try getting anything out of him during a lunch meeting while food is on the table—good luck.
Kim Campbell, Brand Strategist, Project Manager
Kim has worked in the marketing and higher ed fields for more than a decade. She has a unique understanding of the challenges that higher ed marketing and communications teams face on a regular basis. Kim also has experience developing marketing strategies for traditional students and non-traditional adult learners. Some of the clients of 5° who have benefited from her expertise are Charleston Southern University, Bethany Theological Seminary, and University of Pikeville.
With an extensive background in brand development, marketing strategy, and project management, Kim has contributed to projects for a variety of institutions. She can navigate between the big picture phases of a project and the “in-the-weeds” elements that can sometimes be make or break. Kim oversees the day-to-day operations that take many 5° projects from initial discovery to reality