UNIVERSITY OF West Alabama | UNDERGRADUATE ADMISSIONS CAMPAIGN

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The University of West Alabama is a launching pad for students to do something that matters with their lives. Whether it's pursuing graduate studies in Australia, impacting lives through teaching, or making the game-winning play in the Super Bowl, UWA graduates are making a difference. 

With this campaign, the UWA team asked us to help increase the awareness of the institution while generating more inquiries, applicants, and new students. The resulting materials extend the University's brand across the state of Alabama and beyond. The campaign included...

  • theme development
  • modified institutional logo, visual identity system, brand style guide
  • multiple recruitment materials and advertising elements
  • new athletics logo and style guide