Southern Wesleyan University | Institutional Website, Undergraduate Admissions, Adult Admissions
Southern Wesleyan University has a bold vision of providing a Christ-centered education to students through its main campus in Central, South Carolina, and five regional learning centers across the state. The school’s administration recognized that to successfully recruit students to the vision, a new marketing campaign would be needed. SWU engaged 5° to build a comprehensive enrollment branding campaign that encompassed both the undergraduate and graduate recruitment efforts.
After a successful launch and rollout of the admissions campaign, the next phase of brand development was a comprehensive overhaul of their web presence. 5° and the SWU team collaborated to create the new SWU.edu to embolden the school's online engagement with its audiences. In addition to web rebranding, 5° implemented the design into a new Content Management System (CMS) featuring stronger tool sets for efficient content management across the site.